Products
SentimenTrader Trading Tools
‍
Backtest Engine
My Trading Toolkit
Correlation Analysis
Seasonality
Market Prediction
Indicators & Data API
‍
Proprietary Indicators & Charts
Market Data API
Strategies & Scanner
‍
50+ Trading Strategies
Smart Stock Scanner
Smart Option Scanner
Research Reports
‍
Research Solutions
Reports Library
Free Resources
Simple Backtest Calculator
Simple Seasonality Calculator
The Kelly Criterion Calculator
Sentiment Geo Map
Public Research Reports
Education
Sentiment Indicators
Technical Indicators
Pricing
Company
About
In the News
Testimonials
Client Success Stories
Contact
Log inLoginSign up
< BACK TO ALL REPORTS

Daily Report : Should we buy the retail stock bloodbath

Jason Goepfert
2023-08-23
The Optimism Indexes for Dick's, Macy's, and Nordstrom's plunged to some of the lowest levels in history, suggesting extreme pessimism. Similar sentiment conditions did not argue for a compelling mean reversion trade higher. In most cases, the stocks continued to fall over the next few months.
View/Print a PDF version of this Report

Headlines


Should we buy the retail stock bloodbath: The Optimism Indexes for Dick's, Macy's, and Nordstrom's plunged to some of the lowest levels in history, suggesting extreme pessimism. Similar sentiment conditions did not argue for a compelling mean reversion trade higher. In most cases, the stocks continued to fall over the next few months.

Smart / Dumb Money Confidence

Smart Money Confidence: 39% Dumb Money Confidence: 44%

Risk Levels

Stocks Short-Term

Stocks Medium-Term

Bonds

Crude Oil

Gold

Agriculture

Research

Should we buy the retail stock bloodbath

By Dean Christians

BOTTOM LINE
The Optimism Indexes for Dick's, Macy's, and Nordstrom's plunged to some of the lowest levels in history, suggesting extreme pessimism. Similar sentiment conditions did not argue for a compelling mean reversion trade higher. In most cases, the stocks continued to fall over the next few months.

FORECAST / TIMEFRAME
None

Key points:

  • The Optimism Indexes for several retail stocks plunged to some of the lowest levels in history
  • Similar sentiment extremes suggest further downside over the next few months

Harnessing the power of the Backtest Engine to identify sentiment extremes

Each night, I sort the website's S&P 1500 Optimism Index table to research potential trade ideas. On Tuesday evening, the lowest three values for our proprietary sentiment composite pointed toward retail stocks: Dicks, Macy's, and Nordstrom's.

With sentiment composites falling to some of the lowest levels in history, let's fire up the Backtest Engine to assess if the current extreme sentiment readings can provide a trading edge.

Designed with a point-and-click interface that requires no programming skills, the Backtest Engine allows users to quickly and efficiently test trading ideas with our expansive library of indicators and models. 

The Optimism Index for Dick's Sporting Goods (DKS) plunged to 0.75%, the lowest level since March 2020. 

In the Backtest Engine parameters section, I'll apply an Optimism Index reading of 1% to give the signal some breathing room and use a holding period of 15 trading sessions.

The plunge in the Optimism Index below 1% suggests Dick's (DKS) could mean revert higher in the first week. However, two months later, the stock was lower 67% of the time, with a median return of -2.25%. 

The Backtest Engine provides a chart with historical trading signals (red dots) so users can visualize the context for triggered alerts.

Macy's (M) witnessed its Optimism Index drop to less than 1% for only the 11th time since 2000. The pessimistic extreme reached the lowest level since April 2020.

In the Backtest Engine parameters section, I'll apply an Optimism Index reading of 1% and use a holding period of 15 trading sessions, similar to Dick's setup. 

When the Optimism Index for Macy's plunges to a level like now, the stock tends to fall further in the near term. At some point over the next two weeks, Macy's was lower in 8 out of 10 cases.

Pessimistic sentiment readings like now typically occur in significant downtrends for Macy's and the broad market. So, with the S&P 500 in an uptrend, this time is different.

For only the 20th time since 1986, the Optimism Index for Nordstrom (JWN) plunged below 1.5%, the lowest level since August 2022.

I'll use a similar days-in-trade holding period for Nordstrom but adjust the Optimism Index level to 1.5% to reflect a slightly higher reading in sentiment when compared to Dick's and Macy's.

Recent results over the next month have been weaker, with 9 out of 11 instances closing lower at some point over that time frame. Overall, Nordstrom doesn't provide a significant, long, or short edge.

Like the other stocks, pessimistic extremes like now tend to occur in significant drawdown periods.

What the research tells us...

The Optimism Indexes for Dick's, Macy's, and Nordstrom's plunged to some of the lowest levels in history, suggesting extreme pessimism. After similar signals, the stocks tend to decline further over the next few months. When stocks react unfavorably to pessimistic sentiment conditions like now, all is not well. By using our proprietary indicators, data visualizations, and backtest engine, investors can quickly and efficiently test trading ideas like the ones in today's research note.


Indicators at Extremes

Click here to view on the site (% Extremes and "Excess" tabs on the dashboard).
% Showing Pessimism: 10%
Bullish for Stocks

Inverse ETF Volume
NYSE Arms Index
Rydex Sector Breadth
Equity Put/Call Ratio De-Trended
Insider Buy/Sell Seasonally Adj
ROBO Put/Call Ratio
% Showing Optimism: 25%
Bearish for Stocks

S&P 500 Price Oscillator
S&P 500 Down Pressure
Short-term Optimism Index (Optix)
NYSE Up Issues Ratio
AIM (Advisor and Investor Model)
Rydex Money Market %
Rydex Ratio
SKEW Index
Retail Money Market Ratio
Risk Appetite Index
Major Index Combo
AAII Allocation - Stocks
NYSE Available Cash
Equity / Money Market Asset Ratio
Mutual Fund Cash Level
VIX Transform

Phase Table

Click here to view the Phase Table on the site.

Ranks

Click here to view on the site (Ranks tab on the Dashboard).

Sentiment Around The World

Click here to view on the site.

Optimism Index Thumbnails

Sector ETF's - 10-Day Moving Average
Country ETF's - 10-Day Moving Average
Bond ETF's - 10-Day Moving Average
Currency ETF's - 5-Day Moving Average
Commodity ETF's - 5-Day Moving Average
PRODUCTS
SentimenTrader
Trading Tools
Indicators & Data API
‍
Strategies & Scanner
‍
Research Reports
FREE
RESOUrCES
Simple Backtest
Calculator
Simple Seasonality
Calculator
The Kelly Criterion
Calculator
Sentiment Geo Map
‍
Public Research Reports
‍
Education
Sentiment Indicators
‍
Technical Indicators
‍
Pricing
Bundle pricing
‍
FAQ
‍
Announcements
‍
COMPANY
‍
About
‍
In the News
‍
Testimonials
‍
Client Success Stories
CONTACT
‍
General Inquiries
‍
Media Inquiries
‍
Financial Professionals Inquiries
‍
© 2026 Sundial Capital Research Inc. All rights reserved.
Setsail Marketing
TermsPrivacyAffiliate Program
Risk Disclosure: The information and tools provided are for research and analytical purposes only and are not intended as investment advice. Market analysis involves uncertainty, and outcomes may differ from expectations. Users should conduct their own due diligence and consider their individual circumstances before making any financial decisions. Past performance is not necessarily indicative of future results.

Hypothetical Performance Disclosure: Hypothetical performance results have many inherent limitations, some of which are described below. No representation is being made that any account will or is likely to achieve profits or losses similar to those shown; in fact, there are frequently sharp differences between hypothetical performance results and the actual results subsequently achieved by any particular trading program. One of the limitations of hypothetical performance results is that they are generally prepared with the benefit of hindsight. In addition, hypothetical trading does not involve financial risk, and no hypothetical trading record can completely account for the impact of financial risk of actual trading. for example, the ability to withstand losses or to adhere to a particular trading program in spite of trading losses are material points which can also adversely affect actual trading results. There are numerous other factors related to the markets in general or to the implementation of any specific trading program which cannot be fully accounted for in the preparation of hypothetical performance results and all which can adversely affect trading results.

Testimonial Disclosure: Testimonials appearing on this website may not be representative of other clients or customers and is not a guarantee of future performance or success.