A bullish long-term trend backdrop for the Consumer Discretionary sector

Dean Christians
2023-07-12

Key points:

  • The percentage of Consumer Discretionary stocks with a rising 200-day average increased above 88%
  • After similar trend conditions, the S&P 500 Discretionary sector was higher a year later, 93% of the time 
  • When medium and long-term breadth indicators rise in unison, the sector was higher every time a year later

Never count the consumer out

Just this morning, I heard a commentator on TV say they wished the market would broaden out, so it wasn't just Amazon and Apple driving the indices. While that may have been the case a few months ago, participation from other stocks has taken a notable turn higher, as I highlighted in a recent note focusing on the Industrials sector.

On Tuesday, the percentage of S&P 500 Consumer Discretionary stocks with a rising 200-day average increased above 88%, reaching the highest level since November 2021.

Annualized returns are excellent when a high level of Discretionary stocks are in a long-term uptrend like now.

A bullish long-term trend backdrop for the Consumer Discretionary sector

The Consumer Discretionary sector maintains the second highest level of stocks with a rising 200-day average, trailing only Technology. 

Amazon and Tesla represent 2 out of 53 stocks in the sector. So, there are plenty of other opportunities.  

A bullish long-term trend backdrop for the Consumer Discretionary sector

Similar long-term uptrend conditions preceded positive returns

Historically, when the percentage of S&P 500 Consumer Discretionary sector stocks with a rising 200-day average exceeds 88%, the sector was higher a year later in all but one precedent. The only time a signal occurred in a bear market was in 2001, which was an unusual period as most stocks maintained uptrends as Technology cratered, dragging cap-weighted indexes like the S&P 500 lower.

A bullish long-term trend backdrop for the Consumer Discretionary sector

Additional context

When I reviewed the whipsaw signal in 2001, I noticed that short to medium-term breadth indicators had deteriorated to lower levels just as the percentage of Discretionary stocks with a rising 200-day average increased above 88%. However, that's not the case now, as more than 83% of Discretionary stocks are trading above their 50-day average.

Let's add a condition to the original study that requires more than 80% of Discretionary stocks to close above their 50-day average, as over 88% maintain a rising 200-day average.

A bullish long-term trend backdrop for the Consumer Discretionary sector

With the simultaneous increase in market breadth indicators across different time intervals, the chances of a downturn resembling 2001 look less likely. A year later, the Discretionary sector and the S&P 500 were higher every time. When Consumer Discretionary stocks are in long-term uptrends like now, it's bullish for the overall market.

A bullish long-term trend backdrop for the Consumer Discretionary sector

Consumer Discretionary and Technology, two growth-oriented sectors, have historically provided the best opportunity, which aligns with current relative strength trends. 

A bullish long-term trend backdrop for the Consumer Discretionary sector

What the research tells us...

Given that consumption expenditures account for the largest proportion of GDP, the Consumer Discretionary sector is a critical group to monitor for insights regarding the health of the stock market and the economy.
With a significant number of Consumer Discretionary stocks in medium and long-term uptrends, the outlook for the sector and the broad market look bright, especially a year later.