Many cheered the high 64.7% reading for the ISM Purchasing Managers Index (PMI) released at the end of March. And why not? Everybody loves a booming economy. Plenty of opportunities to make money via work and/or the financial markets. But people often seem to forget that the stock market is a ... [...]
Sundial Capital Research is an independent investment research firm dedicated to the application of mass psychology to the financial markets. Sundial publishes the SentimenTrader.com website.
Our focus is not market timing per se, but rather risk management. That may be a distinction without a difference, but it's how we approach the markets. We study signs that suggest it is time to raise or lower market exposure as a function of risk relative to probable reward. It is all about risk-adjusted expectations given existing evidence.