Being born and raised in rural Wisconsin, and
currently residing near Minneapolis, I'm far from the bustle of Wall
Street. That's good and bad, but mostly good - it lends
After attending the University of Minnesota
with a concentration in Finance and Economics, I helped build the online
brokerage operations of a major U.S. bank from 5 people into over 300 and a top-10 ranking. My
learning curve started to plateau, so I left to help run the operations of a large hedge fund before founding Sundial Capital Research, Inc. in 2001. I've been trading stocks, options,
futures, currencies and commodities for 20 years.
In those jobs, I became interested in sentiment as a driver
of security prices while managing the brokerage's operations. We
would get a surge in options applications after
stocks rallied, or customers would get overly emotional when
receiving a margin call. Many times, there wasn't a lot of logic
to customers' trading decisions.
I developed several indicators based on our
in-house customer activity, and it was immensely interesting how often extremes in our
business coincided with turning points in the market. After I left
the brokerage, I struggled to find a place where I could monitor similar
indicators. To fill that need, I started a service that provided sentiment indicators
and research in
one spot, without having to search all over the web.
Currently, sentimenTrader.com has subscribers in all 50 states and more than
50 foreign countries. I am also a contributing writer to the Emmy-winning site
and provide private consulting for hedge funds and managed accounts.
In the moments I'm not working, I spend as much time as possible with
my children and extended family, enjoying the outdoors and participating
I have been involved in finance for over 20 years.
I worked on the institutional bond trading desk of a major regional bank for over 10 years, before leaving to head an operational department on the retail brokerage side.
I primarily handle client relationships for Sundial.
You might have guessed I'm married to Jason.
In my spare time, I try to find some order in the chaos of our household, and
I'm very active in the sport of triathlon.
Sundial Capital Research
12527 Central Avenue NE, Suite 165
Blaine, MN 55434
admin @ sentimentrader.com